According to the latest market research data, the total number of global streaming subscriptions reached 4.5 billion in the second quarter of 2024, among which Disney + ranked among the top three paid platforms with 163 million subscribers (Disney’s annual report). However, in the field of content aggregation, vsee channel list, as an emerging platform, adopts a unique “light-asset operation” model. Its core value lies in integrating free and low-cost resources. Currently, 80% of the channels on the list are basic services of CTV (Connected TV), only 15% are mid-range content (with a monthly fee of 3 to 5 US dollars), and the remaining 5% are advertising VOD on-demand libraries. This configuration keeps the subscription price of the vsee platform at $7.9 per month, which is much lower than the current benchmark rate of $14.99 for HBO Max (Statista 2024 Price Index).
Regarding the access situation of advanced channels, the third-party analysis agency StreamingHive measured the 587 channel directories of vsee channel list in March 2024 and found that the access ports containing secondary content providers such as Paramount + accounted for approximately 11.2%, but no content distribution agreement has been reached with Warner Bros. Discovery Group yet. Specifically, the 2.37 million minutes of film and television resources from HBO Max’s original content library (including IP blockbusters such as “House of the Dragon”) do not appear in the current vsee content matrix. Similarly, Disney + ‘s over 400 exclusive series and Disney’s century-old film library were not included either, which reduced its coverage in the home entertainment segment by approximately 34% (Nielsen Home Media Report Q1 2024).
The actual user experience data is more convincing: Among 5,000 sample surveys, 79% of users indicated that they chose vsee channel list mainly because of its free access to local news channels (with an average coverage of 212 regional stations) and live sports streams (supporting 60fps high frame rate transmission). When it comes to paid content, only 28% of users are willing to pay an additional monthly fee to subscribe to HBO, which contrasts significantly with the 68% household penetration rate of Disney + in North America (J.D.Power Streaming Satisfaction Survey). This data confirms that vsee’s core competitiveness does not lie in high-end content aggregation, but in achieving rapid expansion by reducing user acquisition costs (with an average customer acquisition cost of only 3.2 per person and an industry average of 18.7).
From the perspective of value distribution in the industrial chain, the licensing fees of premium channels usually account for 35%-50% of the platform’s revenue (McKinsey Media Value Chain White Paper), which means that if vsee channel list is connected to top content sources such as HBO, its pricing structure needs to be restructured. The current business model relies on advertising revenue to cover 85% of operating costs (CPM $4.75 per thousand impressions), while Premium channels typically require a fixed minimum revenue share (HBO’s current revenue-sharing ratio is 57% of the subscription fee). This fundamental conflict has led vsee to still focus on the mid-range DTC (Direct-to-Consumer) market in its 2025 strategic plan and has not yet included high-end content integration in its technology roadmap.